IN STYLE WITH DANA
Get in touch with me at dana@instylewithdana.com
Personal Stylist in San Diego
helping you discover your style with ease and confidence.
DANA KULIKOVA
Bio//
As a professional stylist since 2023, I bring a refined, detail-oriented approach to every client relationship. My philosophy is rooted in personalization - no templates, no trends for the sake of trends, just a deep understanding of what makes you shine. Every piece I suggest is selected to flatter your shape, suit your lifestyle, and align with your personal aesthetic, creating a wardrobe that feels cohesive, effortless, and distinctly yours.
Together, we’ll uncover your authentic style and build a wardrobe that grows with you season after season. And because style should feel seamless, I help you invest your time and budget wisely, streamlining the process to create a wardrobe that’s beautiful, functional, and uniquely tailored to you.
SERVICES
WARDROBE MAKEOVER & STYLING
Style Questionnaire
Wardrobe Makeover
We’ll go through your clothing, shoes, accessories, and jewelry. We’ll decide what to keep, tailor, donate, or repurpose - clearing out what no longer fits your style or lifestyle.
Wardrobe Styling
We'll create looks for every day and special occasions (work/home/school/evening/etc.).
Lookbook
I'll photograph the complete outfits, as well as all the items that should remain in the wardrobe. All images will be compiled into a presentation and shared with you for future use.
Personalized Shopping List
I’ll identify any missing pieces that could complete or elevate your wardrobe and create a personalized shopping list.
Additional online consultations
For one week after our session, you’ll have access to follow-up support - you can message me, send photos, and ask any wardrobe-related questions.
***The total duration of the in-person session is up to 3 hours. If the session exceeds this time, each additional hour will be billed separately at an hourly rate.
WARDROBE MAKEOVER & STYLING + PERSONAL SHOPPING
Everything from the Wardrobe Makeover package
Detailed Personalized Shopping List
I’ll identify any missing pieces that could complete or elevate your wardrobe and create a personalized shopping list, including specific product links.
Pre-shopping
I do pre-shopping at the selected stores without you to find the needed items.
In-person shopping session in stores
Up to 2 hours in-person shopping session in stores.
Online follow-up if needed
If we weren’t able to find everything during our in-person session, I’ll assist with purchasing any remaining items online - usually bags and/or accessories.
Additional online consultations
For one week after our session, you’ll have access to follow-up support - you can message me, send photos, and ask any wardrobe-related questions.
***The total duration of the in-person session is up to 5 hours (3-hour in-home session + 2 hours of in-store shopping). If the session exceeds this time, each additional hour will be billed separately at an hourly rate.
PERSONAL SHOPPING
Style Questionnaire
A 30 min Online Session
Session that's tailored to identify your specific needs.
Shopping List
I’m putting together a list of pieces your wardrobe is missing, as well as any items you’d like to incorporate into it.
Pre-shopping
I do pre-shopping at the selected stores without you to find the needed items.
In-person shopping session in stores
Up to 2 hours in-person shopping session in stores.
Online follow-up if needed
If we weren’t able to find everything during our in-person session, I’ll assist with purchasing any remaining items online—usually bags and/or accessories.
Additional online consultations
For one week after our session, you’ll have access to follow-up support—you can message me, send photos, and ask any wardrobe-related questions.
***The total duration of the in-person session is up to 2 hours. If the session exceeds this time, each additional hour will be billed separately at an hourly rate.
CLIENT PORTFOLIO
and client reviews/
Kat O.
Thank you so much for all the work you’ve done, you’re a true professional! You were able to help me turn my huge, disorganized wardrobe into styles I love to wear. I don’t know why I didn’t decide to work with a stylist sooner, but now I love that I can open my closet and see only the pieces that excite and inspire me. I especially enjoyed the shopping session, and exploring my style together. I’ll be sending all my friends your way!
Meredith B.
Dana, thank you so much for everything! The shopping session was perfect. I’m so glad we bought only what I really needed and added the right pieces to my wardrobe. I love that after working with you I have so many new ideas for how to dress and create looks I love. I actually enjoy picking my outfit each day!
Natalia F.
Thank you for all your hard work and for making the process so fun! I’m usually not a fan of shopping in stores, but I was pleasantly surprised to see how different it feels when you know what you’re looking for. We pulled together some amazing outfits during the shopping session that fit my style perfectly. After the wardrobe edit, I was able to get rid of two bags of clothes and I still feel like I have more to wear than before. I really love the Lookbook you created, which makes it easy to come up with outfits quickly, that’s super convenient!